The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
13 Minutes: National Delay Day
Agency: McCann / Prague + Hero & Outlaw / Prague
Client: Czech Insurance Association Category: Events & Experiential
Let´s Change the Story
Agency: Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client: LALCEC Category: Events & Experiential
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center Category: Events & Experiential
ProPILOT MOP
Agency: TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client: Nissan Motor Co., Ltd. Category: Events & Experiential
Rob it to get it
Agency: BETC Paris + GUM / Paris + Soldats / Paris
Client: Distance Category: Events & Experiential
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Events & Experiential
Self Love Bouquet
Agency: GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Events & Experiential
The DiversiTree Project
Agency: Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client: Bayer Consumer Health / Claritin Category: Events & Experiential
The homeless recruiters
Agency: VML / Paris
Client: The Salvation Army Category: Events & Experiential
The Tax Free Bagel
Agency: GUT / Miami + Philadelphia Cream Cheese The Kraft Heinz Company / Chicago + Street Factory Media / Minneapolis + Zeno / Chicago
Client: Philadelphia Cream Cheese - The Kraft Heinz Company Category: Events & Experiential
Award:
2024 Public Relations Merit Award
Agency:
McCann / Prague + Hero & Outlaw / Prague
Client:
Czech Insurance Association
Title:
13 Minutes: National Delay Day
Category:
Events & Experiential
Annual ID:
OS24_PR035M
Award:
2024 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires + Ninch / Buenos Aires + The Movement by Landia / Buenos Aires
Client:
LALCEC
Title:
Let´s Change the Story
Category:
Events & Experiential
Annual ID:
OS24_PR036M
Award:
2024 Public Relations Merit Award
Agency:
Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Events & Experiential
Annual ID:
OS24_PR037M
Award:
2024 Public Relations Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Birdman Inc. / Tokyo + K.K.H.U / Tokyo + TYO Inc. / Tokyo
Client:
Nissan Motor Co., Ltd.
Title:
ProPILOT MOP
Category:
Events & Experiential
Annual ID:
OS24_PR038M
Award:
2024 Public Relations Merit Award
Agency:
BETC Paris + GUM / Paris + Soldats / Paris
Client:
Distance
Title:
Rob it to get it
Category:
Events & Experiential
Annual ID:
OS24_PR039M
Award:
2024 Public Relations Merit Award
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Events & Experiential
Annual ID:
OS24_PR040M
Award:
2024 Public Relations Merit Award
Agency:
GUT / Los Angeles + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
Self Love Bouquet
Category:
Events & Experiential
Annual ID:
OS24_PR041M
Award:
2024 Public Relations Merit Award
Agency:
Energy BBDO / Chicago + CANJA Audio Culture + Coyne PR + twelvenote
Client:
Bayer Consumer Health / Claritin
Title:
The DiversiTree Project
Category:
Events & Experiential
Annual ID:
OS24_PR042M
Award:
2024 Public Relations Merit Award
Agency:
VML / Paris
Client:
The Salvation Army
Title:
The homeless recruiters
Category:
Events & Experiential
Annual ID:
OS24_PR043M